Colocation Consultants – The Complete Guide [2024]

colocation consultants

Colocation consultants act as matchmakers in the digital world, helping businesses find their perfect data center partner.

These expert advisors guide companies through the complex process of selecting and setting up colocation services, ensuring they find a secure and efficient home for their valuable IT equipment and data.

Hybrid Colocation Solutions

Hybrid colocation solutions are like having a foot in two worlds – the physical data center and the cloud.

This approach allows businesses to keep some of their IT equipment in a secure colocation facility while also leveraging cloud services for other needs

It’s like having a cozy home base (the colocation center) with the ability to take quick trips to exciting destinations (the cloud) whenever needed.

  • Offers flexibility to scale resources up or down as needed
  • Provides better control over sensitive data by keeping it on-premises
  • Enables access to advanced technologies without large upfront investments
  • Supports a gradual transition to cloud services, reducing risks and costs
  • Allows businesses to optimize their IT infrastructure for performance and cost-efficiency

This hybrid data center approach is becoming increasingly popular as it combines the security and control of traditional colocation with the scalability and innovation of cloud computing

Scalable IT Infrastructure

colocation consultants

Scalable IT infrastructure is like a stretchy rubber band for your business’s digital needs.

It allows your tech setup to grow or shrink smoothly as your company’s data center demands change, without snapping under pressure.

This flexibility is crucial in today’s fast-paced digital world, where businesses need to adapt quickly to stay competitive.

  • Helps improve customer experience by handling more traffic during busy times
  • Allows efficient use of resources, avoiding waste or shortages
  • Enhances security and disaster recovery capabilities
  • Boosts business agility, enabling quick responses to new opportunities
  • Supports innovation by providing a foundation for adopting new technologies

Colocation services play a key role in creating scalable IT infrastructure.

They offer businesses the ability to expand their computing power, storage, and connectivity as needed, without the hassle of managing their own data centers or become data center operators.

This “pay-as-you-grow” colocation space model allows companies to focus on their core business while leaving the complexities of IT infrastructure management to the experts.

Cost-Effective Colocation Strategies

Colocation facilities can be like renting a shared apartment instead of buying a house – it’s a smart way for businesses to save money on their IT needs.

To make it even more budget-friendly, consider these cost-effective strategies:

  • Opt for partial rack options if you don’t need a full cabinet, like choosing a single room instead of the whole apartment
  • Look for colocation data centers in affordable cities like Atlanta or Chicago, where colocation costs are lower
  • Maximize rack density by using taller racks and efficient layouts, like stacking your belongings cleverly in a small space
  • Bundle services with a single provider for better rates, similar to getting a discount on a cable and internet package
  • Use energy-efficient equipment and cooling solutions to reduce power costs, just as you’d use LED bulbs to lower your electricity bill

By implementing these strategies, businesses can significantly cut down their data center and colocation expenses while still enjoying the benefits of professional data center services.

Finding Data Center Space

Colocation brokerage is like having a real estate agent for your servers.

These brokers help businesses find the perfect home for their IT equipment in the vast world of data centers.

Just as a house hunter might struggle to find the ideal property on their own, companies can benefit from the expertise of colocation consulting services to navigate the complex landscape of data center options.

  • Brokers maintain extensive databases of global data centers
  • They analyze market trends and demand to find cost-effective solutions
  • Brokers negotiate colocation agreements on behalf of clients
  • They consider factors like power availability, network infrastructure, and location
  • Some brokers, like ENCOR Advisors, offer a unique blend of digital and physical strategy

By leveraging a cloud and colocation consulting service, businesses can save time and money while finding a data center that perfectly fits their needs.

It’s like having a trusted friend who knows all the best spots in town – but for your servers instead of your social life.

FAQs

How do colocation services help businesses transition to a hybrid IT environment?

Colocation services assist businesses in transitioning to a hybrid IT environment by:

  • Assessing current IT foundation and identifying workloads suitable for colocation or cloud migration
  • Recommending data centers with robust cloud connectivity options
  • Advising on the integration of colocation with public and private cloud services
  • Helping to design a flexible infrastructure that can adapt to changing business needs
  • Suggesting high density colocation facilities that support hybrid architectures
  • Providing guidance on managing and optimizing hybrid environments for cost and high performance
How do colocation advisors stay current with industry trends and technologies?

Colocation advisors stay current with industry trends and technologies by:

  • Attending industry conferences and colocation service providers events
  • Participating in professional development programs
  • Maintaining close relationships with data center operators and technology providers
  • Analyzing market reports and conducting independent research
  • Collaborating with industry experts and peers
  • Continuously updating their knowledge on emerging trends like edge computing, 5G networks, and AI/ML infrastructure requirements
  • Staying informed about changes in regulations and compliance standards affecting the cloud and colocation data center industry

This commitment to ongoing education enables colocation advisors to provide clients with the most up-to-date advice and insights, ensuring their IT strategies remain competitive in a rapidly evolving technological landscape.

What factors do colocation data center consultants consider when recommending a provider?

When recommending a colocation provider, consultants consider:

  • Location and proximity to the client’s offices, operations or target markets
  • Power and cooling infrastructure reliability
  • Network connectivity options and carrier diversity
  • Scalability to accommodate future growth
  • Disaster recovery plans for the colocation facilities to ensure business continuity
  • Security measures and compliance certifications
  • Ancillary data services
  • Response time
  • Support services, internal resources, operations team and staff expertise
  • Pricing structure and total cost of ownership for cloud and colocation
  • Facility uptime guarantees and SLAs (Service Level Agreements)
  • Additional services like cloud connectivity and managed IT options
What should businesses expect during the colocation consulting process?

During the colocation consulting process, businesses can expect:

  • An initial assessment of their current IT infrastructure and future needs
  • A thorough analysis of potential colocation providers and locations
  • Detailed comparisons of pricing, features, and services
  • Arrangement of data center tours and meetings with potential providers
  • Assistance with RFP creation and evaluation of responses
  • Guidance on contract negotiations and service level agreements
  • Recommendations tailored to the business’s specific requirements and budget
  • Ongoing support during the transition to the chosen colocation facility
What role do colocation advisory services play in disaster recovery planning?

Colocation advisors contribute to disaster recovery planning by:

  • Identifying geographically diverse data centers for redundancy
  • Recommending facilities with built-in disaster recovery features
  • Advising on data replication and backup strategies
  • Helping to establish appropriate Recovery Point Objectives (RPO) and Recovery Time Objectives (RTO)
  • Suggesting colocation providers with disaster recovery as a service (DRaaS) options
  • Assisting in the development and testing of disaster recovery plans
How do colocation data center consultants help optimize costs for businesses?

Colocation data center consultants help optimize costs by:

  • Negotiating favorable terms with colocation providers
  • Recommending right-sized solutions to avoid overprovisioning
  • Advising on energy-efficient equipment and cooling solutions to reduce power costs
  • Suggesting colocation facilities in regions with lower operating costs
  • Helping businesses understand and optimize their total cost of ownership
  • Recommending flexible “pay-as-you-grow” plans to align costs with actual usage
  • Identifying opportunities for bundled services to reduce overall expenses
What are the benefits of using colocation consulting services?

Utilizing colocation consulting services offers several advantages:

  • Time and resource savings: Consultants handle the complex process of finding and evaluating data centers, allowing businesses to focus on their core operations
  • Cost-effectiveness: Consultants often have access to discounted rates and can negotiate better terms
  • Expertise: They provide insights into industry trends, best practices, and innovative technologies
  • Scalability: Consultants can help businesses plan for future growth and adapt their IT infrastructure accordingly
  • Risk mitigation: Their knowledge of the market helps avoid potential pitfalls in selecting a data center
  • Customized solutions: Consultants tailor their recommendations to each client’s specific needs and budget
How do colocation data center consultants address security concerns?

Colocation data center consultants prioritize security by:

  • Evaluating physical security measures of data centers, including cameras, alarm systems, and access controls
  • Assessing compliance with industry standards and regulations (e.g., HIPAA, GDPR, SOC 2)
  • Recommending facilities with 24/7 monitoring and on-site security personnel
  • Advising on data backup and disaster recovery strategies
  • Suggesting managed security services to enhance protection against cyber threats
  • Ensuring proper isolation of client equipment within the colocation facility
About the author

Hey there 👋 I'm Jeff, the Chief Growth Officer at ENCOR Advisors.  I lead the marketing team and have 24 years of experience in corporate real estate advisory, supply chain consulting and high growth SaaS. If there is anything ENCOR can help with, please reach out to me at 👉 jhowell@encoradvisors.com 👈 or feel free to connect on LinkedIn.