An essential guide for navigating your digital real estate strategy

Looking to apply these insights to your own data center strategy?

Our team provides independent data centre and colocation consulting, helping organizations evaluate providers, reduce risk, and negotiate better outcomes.

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Define the right data center strategy for your digital real estate

Determining where and how your organization’s data lives has become a critical data center strategy decision. These decisions influence uptime, security, scalability, cost efficiency, and the long-term resilience of your digital real estate portfolio.

This essential guide to data center colocation equips business and IT decision-makers with strategic and tactical insights to confidently navigate today’s complex data center market and make informed infrastructure decisions.

What’s inside?

How to evaluate colocation vs. in-house data centers

Evaluating the pros, cons, and scenarios where each approach makes sense

An overview of the global colocation landscape

Featuring leading data center providers and key market trends

A practical colocation evaluation checklist

Analyzing location, power, connectivity, security, scalability, and financial strength

The role of an independent, third-party data center advisor

The value of a strategic advisor to reduce risk, improve contract outcomes, and align with business strategy

The right data management plan protects performance today and positions your organization for growth tomorrow.

This guide is your starting point for building a smarter, future-ready digital real estate and colocation strategy.

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About the author

Hey there 👋 I’m Sarah, Vice President of Consulting at ENCOR Advisors. I lead our consulting services practice, helping organizations align real estate, technology, and operations strategies to drive measurable business outcomes. With experience across consulting, partner and channel sales, and proptech, I bring a well-rounded perspective focused on innovation, risk reduction, and long-term portfolio performance. If there is anything ENCOR can help with, please reach out to me at 👉 srenaud@encoradvisors.com 👈 or feel free to connect on LinkedIn.